06 — Lead Gen · 2026

Cheetah Plumbing & Rooter

A bold, brand-led website and paid-media landing pages built to turn Orange County homeowners — and Google and Meta ad clicks — into calls and quote requests.

01 Objective: Give Cheetah Plumbing & Rooter a website that works as its primary lead engine — turning Orange County homeowners searching for urgent plumbing help, and the traffic from its Google and Meta campaigns, into phone calls and quote requests.
02 Scope: Brand-Led Web Design, Website Build, Conversion Copywriting, Service Pages, Custom Google & Meta Ad Landing Pages, and Mobile Experience.
03 Execution: I designed a high-contrast system around the brand’s signature cheetah-print trucks — black, yellow and leopard texture — so the business is instantly recognizable from the street to the screen. Every section is built around one action: a persistent 24/7 call line, a Free Quote button in the header, a sticky call-and-quote bar on mobile, and the $49 drain cleaning special surfaced as a headline offer. Trust is established fast with 5-star ratings, a “no pressure, no runaround” promise and camera diagnostics, while custom landing pages give each ad campaign a focused, single-offer destination.
04 Impact: One recognizable brand experience across trucks, search and social — and a site where every scroll position offers a way to call or request a quote, giving Cheetah’s paid campaigns a destination built to convert.

01 / 03

Homepage

Offer-led and call-first: the 24/7 line, the $49 special and trust signals before the first scroll.

02 / 03

Services

Seven core services, each with its own call and quote path.

03 / 03

Mobile experience

A sticky Call Now / Free Quote bar keeps the next step one tap away.

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