Ecommerce operations · Brand strategy · Visual design

Matthew Dennehy

Bridging the gap between brand storytelling and the technical infrastructure needed to scale.

Over the last decade, I have helped scale businesses from niche D2C operations to top competitors with over $3M in annual revenue. Grounded in a strong foundation of graphic design, UI/UX, and desktop publishing, I craft everything from core visual identities to complex web projects and print catalogs. I don't just design compelling assets and drive traffic; I build the technical infrastructure, workflow automations, and AI-integrated processes that scale with them.

A growth-focused leader at the intersection of creative marketing, systemic efficiency, and AI automation.

I specialize in aligning demand forecasting directly with sourcing teams, ensuring that your brand's marketing promises match its operational capacity. From high-volume visual asset production to deploying AI workflow tools and custom BOM architectures, I build the foundations that allow brands to achieve hyper-growth across Amazon, Walmart, and Shopify.

About

Operations & AI systems

  • Platforms: Amazon Seller Central, Walmart, Shopify
  • Automation: AI integration tools, AI workflow deployment
  • Systems: Katana MRP, Fishbowl Inventory, custom BOM architecture
  • Strategy: logistics planning, demand forecasting

Experience

  • Lightcapturers — Whittier, CA. Lead Design & Account Manager · Jan 2016 – Sep 2017
  • Comprehensive account leadership for diverse client portfolios: successful delivery of complex web projects and print catalogs through project intake, strategic time division, and serving as creative lead.
  • High client satisfaction and operational reliability: met tight deadlines for multiple concurrent clients by optimizing design-related project workflows.

Marketing & growth

  • Advertising: high-ROI PPC, marketplace SEO, social ads
  • Retention: Klaviyo, Postscript, LTV optimization
  • Strategy: go-to-market (GTM), listing optimization

Creative skills

  • UI/UX & desktop publishing
  • Adobe Creative Suite
  • Photoshop, Illustrator, InDesign, XD

Featured clients & programs

Vorsteiner, Action Clutch, Forgestar, CCW, Gunther Werks, Titan 7, Fittipaldi Off Road, CBDRUS, and related programs.

How I work

I partner with automotive, performance, and early-stage brands to build creative that drives measurable growth. My approach ensures that high-converting visual assets—from medical-grade packaging and UI to wholesale decks and catalogs—are perfectly aligned with your backend inventory systems and marketing capacity.

Browse the galleries below to see the work in action. From foundational brand identities to high-volume e-commerce assets, these projects showcase the final deliverables built to drive engagement and scale seamlessly.

Selected work

Filter by discipline, then open a project for the full presentation.

Hiring or need a senior pair of hands?

Tell me about your timeline, deliverables, and brand — I’ll reply with availability and next steps.