04 — Lead Gen · 2026

Cambria Windows & Doors

A two-audience lead-generation site for a Southern California window and door manufacturer — one funnel for homeowners, one for builders and contractors, and landing pages for Google and Meta campaigns.

01 Objective: Position Cambria — a Whittier manufacturer that builds and installs its own sliding windows and doors — against resellers and subcontracted installers, and generate qualified quote requests from two very different buyers: homeowners and builders.
02 Scope: Website Design & Build, Positioning & Conversion Copywriting, Dual Homeowner/Builder Lead Funnel, Builders & Contractors Page, Quote Form with SMS Consent, Google & Meta Ad Landing Pages, and Mobile Experience.
03 Execution: The messaging is built on one differentiator: “We make the windows. We install the windows.” A premium dark-and-gold system signals craftsmanship, and the quote form sits right in the hero with a Homeowner/Builder toggle so every lead arrives tagged by audience. A dedicated Builders page speaks to contractors and developers — custom homes, ADUs, multi-unit and tract work — with a “send us the window & door schedule” quote path, while a four-step Measure, Build, Install process and license credentials build trust before the first call.
04 Impact: One site that serves both retail homeowners and trade buyers, with every inquiry qualified at the source — giving Cambria’s ad campaigns a clear path from click to a scheduled, measured quote.

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Homepage

Quote form in the hero, the make-and-install story, products and process — built for homeowners and builders at once.

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Builders & contractors

A trade-specific funnel: made to your plans, supply and install from one call, and a builder quote path.

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Mobile experience

Click-to-call and the free-quote form follow the visitor down the page.

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Vorsteiner Look Book

Digital look book (PDF spreads).