05 — Editorial
Vorsteiner Look Book
Engineering a rigorous editorial grid to balance premium lifestyle storytelling with functional product presentation, empowering authorized dealers with a flagship B2B sales tool.
- 01 Objective
- To design a premium, dual-purpose editorial piece—functioning as both a high-end coffee table book and a comprehensive B2B handout catalog—that showcased Vorsteiner’s entire wheel lineup and elevated the brand’s global prestige.
- 02 Scope
- Editorial Design, Multi-Page Layout, Grid System Architecture, Print Production, and Account Management.
- 03 Execution
- Operating as the Lead Design & Account Manager at Lightcapturers, I developed a flexible but rigorous editorial grid system to handle a massive volume of visual assets. This structure allowed us to seamlessly balance full-bleed automotive lifestyle imagery (on-vehicle) with clean, detailed product profiles (off-vehicle). By optimizing our desktop publishing workflows for complex print catalogs, I ensured the final deliverable met strict physical printing tolerances while remaining lightweight enough for seamless digital PDF distribution.
- 04 Impact
- The lookbook successfully bridged high-end brand storytelling with tangible B2B sales support. It equipped Vorsteiner’s global network of authorized dealers with a powerful, physical marketing asset that reinforced the brand’s premium market positioning and actively drove wholesale conversions.
Next project
Cheetah Plumbing & Rooter
Brand-led lead-generation website and ad landing pages for an Orange County plumbing and rooter company.
