09 — Campaign
Vorsteiner Program Launches
Ferrari and McLaren aero program launch kits — motion, print, and campaign visuals.
- 01 Objective
- To execute comprehensive launch campaigns for Vorsteiner’s new vehicle application programs (including the Ferrari 458-VX and McLaren 570-VX aero kits), creating a cohesive, high-end visual experience across both digital and physical touchpoints to drive product awareness and sales.
- 02 Scope
- UI/Web Design (Landing Pages), Print Design (Handouts), Email Marketing Campaigns, Account Management, and Creative Leadership.
- 03 Execution
- Operating as the Lead Design & Account Manager at Lightcapturers, I spearheaded the visual rollout for these premium aero programs. I designed high-impact digital landing pages alongside matching print handouts, ensuring a seamless aesthetic transition from the screen to physical media. I also developed the subsequent follow-up email campaigns to capture, nurture, and convert the resulting traffic. Throughout the process, I managed project intake and strategic time division, serving as the primary creative lead.
- 04 Impact
- By optimizing design-related project workflows, I successfully delivered these complex web projects and print collateral while meeting tight launch deadlines. This multi-channel approach ensured high client satisfaction and operational reliability, effectively positioning the new Vorsteiner programs in the competitive, high-end automotive market.
01 / 02
Vorsteiner Ferrari Program
Crafting a cohesive digital landing page and premium print handout to highlight the aggressive styling of the 458-VX program across multiple brand touchpoints.
02 / 02
Vorsteiner McLaren Program Launch
Aligning web UI, print collateral, and targeted email marketing to successfully launch the 570-VX aero program and drive multi-channel engagement.
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