01 — Brand

Action Clutch Branding

Guidelines, apparel, packaging, email, wholesale, and install collateral — one cross-channel brand program.

01 Objective: Action Clutch required a cohesive and scalable brand identity to support its transition from a niche D2C operation to broad-market distribution across major channels like Amazon and Walmart. The visual system needed to bridge the gap between high-converting D2C marketing and professional B2B wholesale requirements.
02 Scope: Brand Identity System, Packaging Design, B2B Wholesale Collateral, Technical Install Sheets, Apparel Design, and Email Marketing Flows.
03 Execution: I developed the comprehensive 2022 Brand Guidelines to standardize all visual touchpoints. This foundation was then systematically applied across the entire physical and digital ecosystem. I designed medical-grade precision into our technical install sheets to reduce customer support friction, created premium retail packaging to elevate the unboxing experience, and built out targeted Klaviyo email campaigns (such as the NPR Super Copper flow) to drive retention. Simultaneously, I designed the wholesale program deck to secure essential B2B partnerships.
04 Impact: This cross-channel brand program directly supported Action Clutch’s hyper-growth, helping scale annual revenue to over $3M and successfully positioning the brand as a top competitor in the broad market.

01 / 06

Action Clutch Brand Guide

Establishing the visual foundation to ensure brand consistency across 3,000+ SKUs and multiple sales channels.

02 / 06

Designing lifestyle merchandise to build brand loyalty and increase Customer Lifetime Value (LTV).

03 / 06

Engineering scalable, cost-effective packaging that protects high-weight automotive components while delivering a premium retail experience.

04 / 06

Designing and optimizing advanced email flows in Klaviyo to drive targeted product launches and high conversion rates.

05 / 06

Crafting strategic B2B presentation decks to secure high-volume vendor partnerships and balance wholesale requirements against production capacity.

06 / 06

Translating complex mechanical procedures into clear, user-friendly visual instructions to ensure correct installation and reduce warranty claims.

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