02 — Lead Gen · 2026

Flash Plumbing

A 24/7 lead engine for a family-owned plumber in Covina, CA — a conversion-first website, local service and city pages, and dedicated landing pages for Google and Meta ad campaigns.

01 Objective: Build a round-the-clock lead engine for a family-owned plumber in Covina, CA: a site that captures emergency calls at any hour, competes for local service searches across the San Gabriel Valley, and gives Google and Meta ad traffic focused pages built to convert.
02 Scope: Website Design & Build, Conversion Copywriting, 18 Service Pages, 10 City Service-Area Pages, Google & Meta Ad Landing Pages, Offers & Financing Integration, and Mobile Experience.
03 Execution: The homepage leads with a problem-first “What’s going on?” picker — clogged drain, sewage backing up, no hot water, leak — that routes a stressed homeowner to the right fix and a call in one tap. A live “We’re answering” clock, upfront-pricing and license badges, and a four-step “how it works” flow remove hesitation, while offers like the $49 drain cleaning, 10% off for new customers and Wisetack financing stay in view. For paid media I built stripped-down landing pages for individual services such as drain cleaning and water heater replacement — one offer, a quote form above the fold and their own dedicated phone line — alongside the service and city pages that capture organic local search.
04 Impact: A full-funnel acquisition system — search, social and direct — that lets a family-owned shop compete for emergency calls 24/7, with ad traffic routed to its own pages and phone line so campaign leads stay separate from organic ones.