08 — Editorial
Forgestar Wheels Catalog 2016
Structuring complex SKU data and establishing a premium typographic hierarchy to deliver a high-volume print catalog on a strict timeline for SEMA.
- 01 Objective
- To design and produce a premium, multi-page print catalog for Forgestar Wheels to debut at the SEMA Show. The catalog needed to effectively present complex product data while elevating the brand’s visual prestige to an audience of high-value B2B distributors and automotive enthusiasts.
- 02 Scope
- Editorial Design, Print Production, Multi-Page Layout, Account Management, Typographic Hierarchy, and Print Workflow Optimization.
- 03 Execution
- As the Lead Design & Account Manager at Lightcapturers, I managed the project intake, strategic time division, and served as the creative lead for this comprehensive editorial build. I established a structured layout system and clear typographic hierarchy to organize complex SKU data alongside high-resolution lifestyle imagery. Knowing this had to be printed and shipped in time for SEMA, I heavily optimized our design-related project workflows to ensure we hit the strict production timeline.
- 04 Impact
- By successfully meeting these tight deadlines, the project achieved high client satisfaction and operational reliability. The successful delivery of this complex print catalog provided Forgestar with a highly polished, tangible sales tool that drove engagement and reinforced their market position at the industry’s largest trade show.
Next project
Vorsteiner Program Launches
Ferrari and McLaren aero program launch kits — motion, print, and campaign visuals.
