11 — Web

Fittipaldi Off Road — Website Design

Architecting a comprehensive digital storefront and managing external vendor handoffs to successfully launch a premium off-road brand into the automotive market.

01 Objective: To successfully launch a new automotive wheel brand (Fittipaldi Off Road) into a competitive market by establishing a high-impact digital presence. The website needed to communicate rugged performance and premium quality while seamlessly driving users to local distribution networks.
02 Scope: UI/UX Design (Full Site Architecture), Visual Direction, Brand Launch Strategy, High-Volume Asset Production, and Stakeholder Management.
03 Execution: As Graphic Designer & Production Manager at Design Infini, I spearheaded the visual direction and complete UI/UX design for the Fittipaldi Off Road website. I architected the full site—from the core wheel collection galleries to the crucial dealer locator tools—ensuring the user journey was highly intuitive. I directed the scalable production of high-volume visual assets to populate the site under strict launch timelines. Additionally, I acted as the primary liaison between internal marketing teams and external web development vendors to ensure the digital rollout matched our strict design constraints.
04 Impact: The website served as the foundational digital hub for the new brand launch program, successfully establishing Fittipaldi Off Road’s distinct brand positioning across multiple product lines. The streamlined UI/UX facilitated strong user engagement, connecting consumers directly with the product lineup and driving measurable foot traffic to authorized dealer networks.

Next project

MOMO Heritage Livery Concept

Concept GT racing livery for MOMO — every graphic cites a historic MOMO race car.